With the induction of social media and the cycle of things going in and out of people’s minds quickly. This is the best time for businesses to look into a shift in their marketing. Today when you think of traditional marketing the first things that would come to mind would be blogging, web articles, social media, and ads on google and bing. That would make print something unique and an outside of the box marketing.
1. Holds customers attention longer.
When people are online, their attention is pulled in different ways. One their phone they have push notifications, on a computer you have ads on the side of pages or an ever filling facebook or twitter feed. When customers hold onto something printed, it is just you and the customer at that moment. Outside distractions are limited to the persons on surroundings.
2. Readers remember and comprehend more.
During the USPS study, participants who saw printed ads were more likely to remember the ad, and their purchase intent increased overtime when the ad was shown over time to the same participant.
3. Works in combination with other advertising.
Adding links and QR codes to your printed materials allows for businesses to move customers from physical to digital with little effort. To do the same the other way around requires much more work.
4. Raises awareness over time.
64 percent of B2B companies create unique content to keep business of those 70 percent are using direct mail to help keep their business and products top of mind with customers and clients.
Brands are more likely to be remembered when the customer has a physical link to their product or an idea that what they have to offer is tangible.
6. Print gives an emotional reaction.
A study at Temple Univesity looked at 9 different attributes associated with physical vs digital media and found that an emotional was more associated with physical media.
7. People are looking to unplug.
Studies indicate that people check their phones on average every 6.5 minutes. With such a sharp rise in usage people are now looking for more ways to pull back and not have their faces buried in technology. This allows for print marketing to take hold and help people break away from their devices and bring their attention to traditional media.
8. Physical printing excites people.
With the decline in mail, when people do get something they are more likely to get excited when it arrives. People are now more likely to hold and read through.
9. Costs are constant
One of my biggest gripes with online advertising is that it isn’t an even playing field. If a keyword becomes more popular you are expected to pay out to compete. With print, everyone is on the same playing field. Want to send out mailers to everyone who lives in your city, you pay the same price and everyone else who wants to do the same.