Catalogs to Increase Bookings

Showing your customers everything you have to offer is one of the easiest ways to get them to become repeat customers. This travel company found out that by keeping their company and their message top of mind with past customers that the customer is more likely to book again through them.

Challenge: An small travel company, wanted to increase its online bookings for specific destinations that would provide the best profits for their company. They wanted to showcase these places with pictures and text to their customers who have booked with them in the past.

Solution: We sat down with the company and designed and released an elegant uncatalogued with a mix of information and editorial. Engaging their customers before inspiring them towards a holiday whether it’s a short break, luxurious holiday or world travelling trip. The catalog features phone numbers throughout dedicated to different needs, allowing the company to track the bookings and therefore revenue that comes from the publication. The catalog was very eye catching with many calls to action prompting unsure customers to book with them. They have designed multiple catalogs using their knowledge and expertise depending on the adventure their customers may be interested in.

Results: One in four customers booking a flight through their website. 40% visiting their website while 18.5% called direct and 18.7% visited in person to book. On exit surveys with customers over 30% said it was due to having the catalog on hand and keeping a vacation top of mind.

Direct Mailing Increases Donations

Making sure every dollar you spent and spent on making the best choices for your charity is what most non-profits want. So when a charity needed a way to increase donations by the end of the year they turned to us to help them achieve their goals.

Challenge

A nonprofit charity needed funds to operate and provide assistance to the community, yet the Director of Development felt the odds of increasing donations in the current economic environment were against them. He wanted to improve the effectiveness of their previous donation campaign—a hand- addressed holiday card sent by a staff of volunteers.

Solution

 We presented a completely new approach to meeting the charity’s need for donations. We developed a direct mail solution that included a fresh, new graphic design for direct mail letters and a new greeting card design.The direct mail campaign targeted two distinct groups of donors: 2,000 businesses and 13,000 individuals.A personalized appeal letter, personalized donor card and return envelope were included in each mailing.The messaging of each appeal letter and card varied for each group. For businesses, the donor gift card copy was straightforward and suggested multiple gifts, including the idea of a gift list. The letter for individuals included a personalized card indicating the last gift amount donated, with suggested “move-up” amounts.

Results

Due to the personalized messaging for each group, along with the fresh design, this direct mail campaign resulted in a 30% increase in donations over the prior year.

 

 

Improved Outreach with Variable Printing

When a local business wanted to have their customers return during slow times of the years they turned to Kelly Commercial Printing for help. We sat down with the company to see where they could go about getting customers to return.

Challenge: The VP of Marketing for a local business wanted to increase traffic through their current loyalty program. He wanted to be able to reward his customers based on the amount they had spent in store over the year, and offer free gifts for their birthdays and other special events during the year. They approached us to help develop their customer outreach mailing.

Solution: First, we evaluated the database information the business had collected about their customers. Then,we created a birthday card to mail monthly to all customers with a birthday that month. The card included special offers on products, cash and other incentives. The offers varied for each customer based on the amount of money they spent in the prior year, as well as their frequency of visits throughout the months. For example, if a customer tended to only come in during winter months we would send deeper discounts for spring and summer month promotions to get them into the door.  The variable birthday card offers had up to eight different fields and a bar code that the business could scan upon redemption for further tracking. We worked with the business to develop offers appropriate for all customers.

Results: The variable birthday card proved to be a great way for the business to get their customers tore visit the property to redeem the offers and shop more. The coupon bar code helped them track redemption as well as the effectiveness and timeliness of the birthday card program.