9 Reasons to use Print in Your Next Marketing Campaign

With the induction of social media and the cycle of things going in and out of people’s minds quickly. This is the best time for businesses to look into a shift in their marketing. Today when you think of traditional marketing the first things that would come to mind would be blogging, web articles, social media, and ads on google and bing. That would make print something unique and an outside of the box marketing.

1. Holds customers attention longer.

When people are online, their attention is pulled in different ways. One their phone they have push notifications, on a computer you have ads on the side of pages or an ever filling facebook or twitter feed. When customers hold onto something printed, it is just you and the customer at that moment. Outside distractions are limited to the persons on surroundings.

2. Readers remember and comprehend more.

During the USPS study, participants who saw printed ads were more likely to remember the ad, and their purchase intent increased overtime when the ad was shown over time to the same participant.

3. Works in combination with other advertising.

Adding links and QR codes to your printed materials allows for businesses to move customers from physical to digital with little effort. To do the same the other way around requires much more work.

4. Raises awareness over time.

64 percent of B2B companies create unique content to keep business of those 70 percent are using direct mail to help keep their business and products top of mind with customers and clients.

5. Attention-grabbing.

Brands are more likely to be remembered when the customer has a physical link to their product or an idea that what they have to offer is tangible.

6. Print gives an emotional reaction.

A study at Temple Univesity looked at 9 different attributes associated with physical vs digital media and found that an emotional was more associated with physical media.

7. People are looking to unplug.

Studies indicate that people check their phones on average every 6.5 minutes. With such a sharp rise in usage people are now looking for more ways to pull back and not have their faces buried in technology. This allows for print marketing to take hold and help people break away from their devices and bring their attention to traditional media.

8. Physical printing excites people.

With the decline in mail, when people do get something they are more likely to get excited when it arrives. People are now more likely to hold and read through.

9. Costs are constant

One of my biggest gripes with online advertising is that it isn’t an even playing field. If a keyword becomes more popular you are expected to pay out to compete. With print, everyone is on the same playing field. Want to send out mailers to everyone who lives in your city, you pay the same price and everyone else who wants to do the same.


Best Commercial Printer in Philadelphia

Need a Philadelphia printer for a Big Event?

When you need a reliable commercial printing service in Philadelphia with more capabilities than most, look no further!  Kelly Commercial Printing has a host of diversified solutions to meet all your conference, trade show and corporate printing needs.

Every year, hundreds of trade shows, conferences and other corporate events are held in Philadelphia, and we have been there to help our clients stand out above the rest. We are no regular printer: We are fully equipped to provide traditionaldigital and large-format printing to overcome even the most complicated printing challenges. Proudly servicing Philadelphia, PA, we have an established reputation for our client-centered approach to all of our services.

With over 25 years of experience in supplying marketers, designers, event planners, associations and corporations with the best printing services in Philadelphia, we have a unique understanding of what executing a successful campaign or planning an event truly entails. In such situations, where there is absolutely no margin for error, we consistently deliver on our promise, laser focusing on even the most minor details, with proactive client communications and flawless results.

Whether your trade show, conference or meeting is located at one of Boston’s convention centers or hotels, we offer a wide variety of products and services to meet your needs.

Our printing services in Philadelphia include

  • Wide variety of digital and offset commercial printing
  • Big graphics for indoor and outdoor printed displays
  • Dailies printed and delivered overnight
  • Printing and mailing for pre and post show mailers
  • Printer with International Experience
  • Fulfillment capabilities, assembly, kitting, etc.
  • And much more…

Planning an upcoming event in Philadelphia?
Check out our case studies

Do you need to know more about what the Kelly Commercial Printing team can do to help you achieve your event printing goals?
Please call us at  215-586-3723 or email us at Let’s Start A Conversation

We look forward to hearing from you.

Need a Philadelphia printer for a big event?