Global Manufacturer Sales Supply Line

Cutting down overhead, while increasing the production of the sales team was the goal for one international manufacturer. We were able to come up with the best solution that made both the management and the sales team happy.

Challenge: A large multi-national company came to us with a problem. With sales people all throughout the country they wanted them to always have access to printed materials. They also wanted to provide a way for their sales team to mail out promotional material to new and potential clients.

Solution: We sat down with the company and listened to all of their needs. We put together a simple plan. Before all of this we would send all their marketing materials to the company and they would work off e-mail to get their sales team what they needed. We took the hassle out of responding to e-mails and having overhead in printing all the needs to be picked. We kept all of their promotional materials in house in our temperature controlled warehouse. We then set up a private web site for their sales team to log in and order supplies as needed. We added the feature for their sales team to send out pieces directly to our customers. All orders would pass through the head of sales to authorize any larger orders.

Results: With our system installed we were able to reduce overhead with the client. The client no longer needed to keep boxes on hand to ship out materials to their sales team. The client was able to stream line their whole sales operation and give their sales team more freedom to send out promotional products to customers. Over the first year of setting it up the quantity of materials sent out went up by nearly a quarter.

Configuring Color Management – Part 1

Engine

The Engine field chooses the color management engine. By default, this is Adobe’s ACE (Adobe Color Engine), but you will have a couple of additional options. On Windows, you’ll also see the
Microsoft ICM, and on Mac the Apple CMM and Apply ColorSync. There isn’t much difference between them. They’re all based on specs from the International Color Consortium, in which Adobe’s ACE developers hold the highest seats. Stick with the ACE.

Intent

The Intent drop-down box is for rendering intent—through what process, using which relational choices, should a color outside the gamut be brought into gamut for printing. There are four options:

Perceptual This rendering intent tries to maintain smooth tonal transitions between colors, even altering colors as needed, and is usually best for photographic imagery, although relative colorimetric is better nearly as often.

Saturation Most often used for business graphics or illustrations where vibrancy is more important than hue, the saturation rendering intent maps out-of-gamut colors to in-gamut colors by striving to maintain saturation values even if hues must be shifted.

Relative Colorimetric In this rendering intent, the white points of both the source gamut and the destination gamuts are aligned, and then out-of-gamut colors are scaled in gamut relative to their distance from the white point. Although some tonal variances are lost, relative colorimetric is the best of the four for maintaining color accuracy and should be considered the default rendering intent for most work.

Absolute Colorimetric As the name implies, this rendering intent maps colors to their absolute locations in the source and destination gamuts. Colors that are in gamut remain unchanged, while out-of-gamut colors are clipped to the nearest in-gamut color (along the outer edges of the gamut). Absolute Colorimetric often creates a posterization effect in images with many out-of-gamut colors or subtle tones. The advantage to this rendering intent is its ability to simulate the effects of substrate colors on ink.

Each rendering intent has its own typical uses, but do experiment with them. Rules of thumb are better in most situations, but every design is different, with its own unique considerations. Moreover, the document rendering intent is to account for objects created natively in InDesign and the majority of images. Each image can be assigned its own rendering intent individually, so you
can fine-tune any for which the overall rendering intent is not ideal.

Use Black Point Compensation

Usually better left on, this option maps the pure black of the source profile (or working space) to the pure black of the destination profile (output device). For example, let’s say you’re employing printer and substrate combination that, after 92% gray, everything goes to pure black—the values are said to be plugged. Similarly, the whites get blowout below 14% gray. (Both of these are fairly common with low- to mid-count linescreens or highly absorbent paper like newsprint.) A press or pre-press operator knows about these limitations with equipment and will build them into the device and substrate-specific ICC profile. That profile will then tell InDesign that it doesn’t have a full range in which to set black tones, that it only really has 78%. With Black Point Compensation checked, InDesign will reset the value of pure black to 92% black—the point at which the ink will plug up to become full black—and adjust the white point to 14%. All the values in between will shift slightly to maintain smooth transitions. In that scenario, for example, 50% gray input will shift up slightly to maybe 52 to 56% so that it stays as the midpoint between black and white, preserving tonal range.
If you modify the color settings in one application, the legend at the top of the dialog will alert you that the others in Creative Suite (assuming you have them) are out of synchronization. To ensure consistent color between InDesign, Photoshop, Illustrator, and Acrobat, you should mirror your settings from one to the rest. In the first three, you’ll find this dialog in the same place—Edit ➢ Color Settings—and in Acrobat on the Color Management pane of its Preferences (Cmd+K/Ctrl+K). Note that Photoshop has additional controls in its Color Settings dialog, primarily dealing with gamma and spot control, while Acrobat has fewer controls than InDesign.

Per-Image Color Management

As noted earlier, each image placed, pasted, or dropped into InDesign can have its own output color profile and rendering intent. They can come in that way or be changed once in the document. Moreover, changes to an image profile within InDesign only change its output from InDesign; they do not alter the original asset on disk. To change an image profile and/or rendering intent, with an image selected, choose Object ➢ Image Color Settings or Graphics ➢ Image Color Settings from the context sensitive menu to access the Image Color Settings dialog (see Figure 10.5). These are the same controls you access when placing color-managed image files with Show Import Options checked.

Changing Color Profiles

In Color Settings (or Bridge’s Suite Color Settings), you define the color management options for the InDesign application and any new documents created while those options are in effect. What
you do in there, however, will not alter color management options on existing documents. To alter the working spaces, rendering intents, and so on you need Assign Profiles or Convert to Profile, which are both found on the Edit menu below Color Settings. The difference between assigning and converting profiles is a tricky, hair-thin line.

Remove or Assign Document Profiles

Assign Profiles (see Figure 10.6) first lets you strip off any profiles assigned to the document, including those previously assigned through this dialog, added via Convert to Profile, or in effect as the working spaces at document creation time. When you discard profiles, be careful: They will probably look fine onscreen because they’ll use the current Color Settings working spaces and rendering intents while the document is opened, but the document itself will not carry those profiles with it to press or someone else’s computer. When you assign the current working space (below the Discard radio buttons) or assign another profile from the drop-down menus, the RGB and CMYK color definitions will remain unchanged, although they will appear different onscreen. Assigning a profile doesn’t remap colors with a rendering intent; it effectively tells InDesign that the colors were wrong to begin with, that these are what they should have been.
Although the ability to both discard and assign new profiles is frequently useful, what is really cool about Assign Profiles is the bottom three drop-down boxes that let you set rendering by image type. Solid Color Intent defines the rendering intent for vector artwork, either natively drawn or imported somehow (place, paste, drop). Default Image Intent is the default raster or bitmap image rendering intent. Lastly, the confusingly named After-Blending Intent is the rendering intent to apply to objects that interact through transparency. For instance, if one image is overlaid on another and set to the Multiply blending mode, then the two objects will be mapped to in-gamut colors using the rendering intent specified here if different from the intent in Color Settings.

The handy Preview check box lets you see the results of your changes with the ability to hit cancel and revert to the pre–Assign Profiles state.

Convert to Profile

Converting a profile is the opposite of assigning a profile. Instead of telling InDesign the colors were off, they should have been this, Convert to Profile (see Figure 10.7) says, The color definitions were right—and they look fine onscreen—but now I need them mapped to this other gamut in this color profile. As the dialog indicates, Convert to Profile fires up the UN translator to convert the document’s speech from the Source Space color language into the Destination Space color language.

When would you use Convert to Profile? A good example is when you have to begin a project ahead of knowing how it will output and on what substrate. In that case, you’d set the document working spaces to large gamut profiles like Adobe RGB (1998) and U.S. Web Coated (SWOP) v2. Later, once you’ve received the correct ICC profile for the printer and substrate, use Convert to Profile to remap the CMYK profile to that particular profile. Just be careful: Every time you convert the document profile, you’re mapping colors between two separate gamuts, causing permanent, possibly destructive changes. Once the document profile is converted, you can almost never go back.

Creating a new Preflight Profile

If none of the preset profiles do the job of file checking for your workflow, you can create your own custom profiles. Acrobat offers you more than 400 different conditions that you can use in preflighting files. Click the Options down-pointing arrow in the Preflight window and you’ll find a list of commands that relate to creating and editing profiles, as well as other commands for examining the internal structure of a PDF document as shown below.

Preflight Options Menu
Preflight Options Menu

To create a new profile, choose Options > Create New Profile. The Preflight: Edit Profile dialog box opens, as shown below. Along the left side of the dialog box you find the list of installed profiles. These profiles are listed in hierarchical order. To expand a category, click the Plus (+) symbol. To the top right of the list you find a pull-down menu. The default choice when creating a new profile is Unlocked as shown below. If you attempt to edit an existing profile, the profile will be locked and you’ll need to open the menu and choose Unlocked before you can make any edits.

Preflight New Profile Menu
Preflight New Profile Menu

The Name text box is where you add a name for your profile. Below the Name text box you find the Purpose text box where a description can be added to define the profile’s purpose. Following the Purpose description you find an Author field, Email field, and a menu for targeting a group location for saving the file. At the bottom of the list, several tools appear for creating and managing profiles.

Create a new profile. Click the icon to create a new profile. This tool might be used when reviewing another profile. When you open the Create New Profile menu command and arrive at the dialog box shown in Figure 32.17, clicking this tool does nothing. If you are on another pane and click the tool, the Preflight: Edit Profile dialog box opens as shown above.
Duplicate the selected profile. Click the icon to duplicate a selected profile. Once it’s duplicated, you can edit the profile to change conditions.
Delete the selected profile. Select a profile and click the icon to remove the profile from the list window. You cannot delete the profile if Locked is selected in the Preflight: Edit Profile pane.
Import. Click the Import tool to import a profile created by a vendor or a user in your workgroup.
Export. If you are responsible for creating profiles at a service center or in a company where you want to implement a set of standards, click the Export button. The profile selected when you click this button is exported to a file that you can send to other users who in turn import the profile.

To create a new custom profile, you should be at the screen shown above — that is, you should have chosen Options > Create New Profile. Type a name in the Name text box. From here, it’s a matter of selecting items in the list on the left side of the dialog box and editing the changes appearing in the right pane. For example, I started a new profile by clicking Document in the left pane. I then opened the pull-down menu for the first choice and chose an icon to present a flag for the summary report. Below the icon choice (the X you see below) I chose Acrobat 5 compatibility. My next choice was an icon for encryption followed by a choice for flagging the report when a PDF document is damaged. These choices are clearly shown below.

Preflight New Profile Options
Preflight New Profile Options

The rest of your new profile creation follows the same steps. You find the categories in the left pane, select a given category, and choose from menu items the options you want to include in the profile for preflighting the document.

After you create a new custom profile, click the Save button to save the new profile to your list of profiles.