Are you looking to increase brand awareness, generate traffic, increase sales, and stimulate a trial. If you own a brick and mortar store or online store and want to keep guests coming back, a good idea might be to send or hand out year long coupon books. The idea behind the booklet is to provide a different coupon or coupons for every month, week, etc. The person would hold onto the booklet for a longer set time frame to cash in on the deal in the upcoming months. With the customer holding onto the booklet (most likely on the fridge with a magnet) they will see your branding every time they go to open the fridge. This idea works well for some retailers, restaurants, entertainment businesses and some service businesses.
The print outs could be a simple flyer that is mailed out to your surrounding area with 3 months worth of coupons, or a small booklet with pull out coupons for every month of the year. You can place them around your surround area or team together with other companies and put together a sharing program that gets customers moving between stores. If you are an online retailer you could still add active coupon codes based on a time frame and have them send in online orders. Making customers wait for a promotion will most likely keep you top of mind and keep the customer coming back for more savings.
Contact us together to help put together a coupon booklet or flyer for your business, we can walk you through the whole process and help you get the best return on your investment.