Graphic pieces are still the “apple of the eye” of effective advertising. It doesn’t matter what business area your company is involved in: it needs to sell some product or service and, for that, it needs to advertise it. One of the most traditional and effective forms of printed disclosures is precisely the product catalog. But after all, what is this graphic piece for, and what is it for?
What is a product catalog and what is it for?
Product catalogs are graphic pieces that have the function of presenting information about products. Products that a company offers to a specific audience.
The most common types of catalogs we know of are those distributed in cosmetics and clothing stores. These are the pieces in which we find pictures of products arranged on a blank page with their respective prices and the most important information. They are very efficient – after all, they are an established marketing tactic – but the point is that they are often misused or innovate little in their composition.
Thinking about it, we decided to make a post with 4 new ways to use a product catalog that will impress your audience. Are you curious? Then read on!
1. Corporate presentation
Presenting your company, product, or service professionally without necessarily meeting the customer is a difficult task. But have you ever thought about developing a catalog with introductory information about your business, addressing the types of services offered by your company and the benefits your customers will have if they hire you? So you can transform a monotonous product catalog into an excellent corporate presentation.
2. Presentation to investors
In the business environment, meetings with potential investors are common, especially in micro and small business scenarios. But it is not enough just a formal conversation and a presentation made in PowerPoint to convince those who will be in front of you that investing in your business is the right thing. For this reason, replacing the traditional product images in a catalog and inserting graphics and indexes that point to the growth of your company and sales, for example, can have a lot of effects instead. Statistics and numbers cannot be missing, but always remember to contextualize them.
3. Thematic advertising presentation
A catalog should not only present the products offered by your company. Innovate and you will consequently attract the attention of your audience. If your company operates in the technological area, for example, an idea would be to make a catalog designed as if the pages of the piece were pages on the internet. With a planned design, your catalog could contain graphic elements that refer to the virtual world, while presenting your products. Your customers will have fun reading the piece and, at the same time, they will be aware of the information and prices of your services.
4. Presentation of your new collection
If your company is in the textile industry or works in fashion, one idea is to make a thematic photoshoot to present your new collection and use a catalog as a platform to show your pieces to the public. It doesn’t matter if the photos were taken on the beach or in the mountains, what matters here is to contextualize your products and dress them in real characters. Most clothing store catalogs simply present their products on a white background and are satisfied. If you want to attract the attention of your audience, never be satisfied!
The goal of any successful marketing campaign – and here we include product catalogs – is to be able to take your target audience to action (regardless of who they are or what action is at stake). Therefore, before starting a catalog project, it is necessary to formulate an action plan with a well-defined central objective (attracting investors, for example). Then, focus on clarifying this purpose for your audience and, just like that, start the production of your catalog.
Did you like the subject? Enjoy and also read our post on the difference between catalogs and brochures so that, who knows, you might be inspired and have other ideas for your company’s graphic pieces. Enjoy and leave your impressions in the comments below and share this content on social networks!