Caring for Typography

Typography is undoubtedly one of the most important elements in graphic design. Caring for typography ensures your message is printed clearly and legibly. A good typography has a variety of weights and sizes, as we can see in the example below:

In the graphic software we choose the font family (called “font”), which will load our message. Always remember some important points about typography:

Use typographic families with different weights (bold, italic, semibold, medium) instead of changing the font manually, as PDF does not carry these changes. Above there is a comparative: stretched ≠ condensed / outlined ≠ bold.

The above example illustrates source and vector. Always convert your fonts to curves (“create outlines” or “create outlines”) because the letter becomes vector and will ensure that it prints correctly even after pre-press adjustments.

Typography, especially when it is smaller, when rasterized (converted to bitmap) loses information of color and shape, compromising its readability. Leave the typography as text or as a vector in PDF.

Do not use black 400% (C 100%, Y 100%, M 100%, K 100%) for texts, as this may generate registration errors, which will damage the readability of your text, as well as certain weights that may not support a high volume of ink.

Remember:
if possible, convert typography into vector. Keep fonts used in a safe place to send them in case of any adjustments during prepress (shipping errors, bleed, format or color mode).

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