Variable Data Printing Services That Deliver More Than Personalized Mail

When every customer receives the exact same message, it’s easy to get overlooked.

Variable Data Printing (VDP) allows you to personalize every printed piece with names, addresses, images, offers, QR codes, and other customer-specific information—helping your marketing stand out and generate better results.

At Kelly Commercial Printing, we help businesses, nonprofits, healthcare organizations, manufacturers, political campaigns, and marketing agencies create high-quality personalized print campaigns that increase response rates without increasing complexity.

Whether you’re mailing 500 postcards or 500,000 personalized pieces nationwide, we coordinate every step of your project to ensure accuracy, quality, and on-time delivery.

What Can We Personalize?

Almost every element of your printed piece can be customized for each recipient. We regularly produce Variable Data Printing projects that include:

• Personalized names and greetings
• Company names and job titles
• Mailing addresses
• Custom headlines
• Targeted promotional offers
• Regional pricing and product information
• Personalized images
• Maps to the nearest location
• Individual QR codes
• Personalized URLs (PURLs)
• Membership and account numbers
• Barcodes and tracking codes
• Coupon codes
• Event information
• Sales representative contact details

Each printed piece is unique while maintaining consistent branding throughout your campaign.

Variable Data Printing Products We Produce

Our Variable Data Printing capabilities extend across nearly every commercial print product.

Personalized Postcards

Create targeted postcard campaigns with personalized messaging, offers, and QR codes that drive customers to your website, landing page, or sales team.

Personalized Direct Mail

From acquisition campaigns to customer retention, we produce personalized mail pieces that help improve response rates while keeping your brand top of mind.

Personalized Letters

Ideal for fundraising campaigns, healthcare communications, financial institutions, membership organizations, and customer outreach.

Customized Brochures

Show different products, pricing, or services based on each recipient’s interests, industry, or purchase history.

Personalized Catalogs

Display products that are most relevant to each customer instead of sending one-size-fits-all catalogs.

Event Invitations

Increase attendance with personalized invitations that include custom messaging, maps, RSVP information, and unique QR codes.

Membership & Loyalty Cards

Produce customized cards with sequential numbering, barcodes, QR codes, and variable graphics.

Built for Businesses That Need Accuracy

Variable Data Printing isn’t just about changing someone’s name. It’s about managing data accurately across thousands—or even hundreds of thousands—of printed pieces. We help ensure your project runs smoothly by assisting with:

Database preparation | Mailing list verification | Address standardization | Data merging | Sequential numbering | Barcode generation | QR code creation | Postal optimization | Proofing and quality control | Bulk mailing coordination

Our goal is simple: every piece prints correctly, reaches the right recipient, and represents your brand professionally.

Why Businesses Choose Variable Data Printing

Personalized print campaigns consistently outperform generic mail because they’re more relevant to the recipient. Variable Data Printing can help your organization:

• Increase direct mail response rates
• Improve customer engagement
• Strengthen brand recognition
• Personalize promotional offers
• Reduce wasted marketing spend
• Improve campaign tracking
• Generate more qualified leads
• Encourage repeat purchases
• Increase event registrations
• Improve fundraising performance

Instead of printing thousands of identical pieces, every recipient receives messaging designed specifically for them.

Industries We Serve

Our Variable Data Printing solutions support organizations across many industries, including:

Marketing agencies | Nonprofit organizations | Healthcare providers | Financial institutions | Educational institutions | Manufacturers | Retail businesses | Real estate companies | Political campaigns | Professional service firms | Franchises | Multi-location businesses

Whether you’re targeting customers across Philadelphia or running a nationwide campaign, we can coordinate the production and delivery of your personalized print materials.

More Than Printing—Complete Project Management

A successful Variable Data Printing campaign requires more than running files through a digital press. Kelly Commercial Printing helps coordinate every stage of your project, including:

Selecting the right print format Choosing paper stocks and finishes Preparing artwork for personalization Managing variable data files Coordinating production Quality assurance Mailing and fulfillment Delivery scheduling

You’ll work with one experienced point of contact who keeps your project organized from quote to delivery.

Start Your Variable Data Printing Project

Whether you’re launching a targeted direct mail campaign, producing personalized fundraising materials, or creating customized marketing collateral, Kelly Commercial Printing can help you deliver a professional campaign that gets results.

Contact us today to discuss your Variable Data Printing project and receive a custom quote tailored to your goals, timeline, and budget.