Advertising materials are part of a set of actions that, in addition to attracting customers, reinforce your brand. Mother’s Day is an excellent opportunity to explore the market potential and ensure good sales, with low investment and excellent cost/benefit.
For promotional prints, it is important to emphasize that it is not enough to use the best paper and finish if the content and layout are not in line with your audience. Issues such as format, colors, and closure of the artwork also compromise the final quality and success of the action. Check out some tips on how to ensure the best impression for Mother’s Day:
The format corresponds to the size of the form and must be defined based on the amount of information you want to disclose. This is one of the most important items for the production of graphic material and directly affects the final budget. For folded prints, such as folders, the format corresponds to the product already closed, including the finishes as folds.
Will your material print only on the front or will it be front and back? This characteristic directly influences the way the file is developed, as well as the final value of the product.
- 1×0: a product whose front will be printed in black and white, with the backside remaining unprinted
- 1×1: front and back in black and white
- 4×0: color printing on the front, without printing on the back
- 4×4: front and back in color.
Using the CMYK scheme, almost all colors can be reproduced. In black text or flat backgrounds, work with pure black, that is, without the application of other colors (C 0% | M 0% | Y 0% | K 100%). If necessary, we recommend wearing black with only 30% cyan.
Check that all information in your file, including text and images, is converted to the CMYK color system (Cyan, Magenta, Yellow, and Black). This is the system used by the printing industry and will guarantee the color fidelity of the final product. If your printout needs PANTONE, identify the color code for reference.
Paper, finishing, and ennobling
The choice of paper type and finish directly interfere with the final quality of the print. Higher paperweight is thicker and therefore heavier. These convey the idea of more sophisticated materials and can influence the public’s decision to save or throw away material.
The finishes, such as the profile and the folds, give a special touch to the material and help to define the amount of information that can be applied. If your material will be printed in weights above 170g and you need folds, give preference to the crease application. 170g is a heavyweight paper and the crease gives a more refined finish for folds.
Embellishments such as matte lamination and varnish make your print more elegant and increase durability
In order to guarantee the quality of the images and graphic elements applied in the art, they must be in 300 dpi. To maintain the fidelity of typographic elements, fonts must be converted into curves. If you have graphic knowledge, embed them in the PDF-X1a file. Whenever possible, send the attached sources along with the other external files.
Before closing your file, insert a minimum bleed of 3mm. This way, you can prevent white fillets at the end of the trimming and folding processes.